Case Study

Euro 2024 Germany

As the Official England FA Travel Provider, we were proud to deliver exceptional travel, accommodation, and VIP experiences during UEFA EURO 2024 in Germany.

Appointed by The FA as their Official Travel Partner in 2018, our longstanding partnership allowed us to support VIP groups, including the friends and family of the England national team, FA Board members, and commercial partners.

Additionally, we managed a comprehensive travel program for supporters, including corporate packages. With decades of experience in handling large-scale sporting events, we ensured every guest enjoyed a seamless and memorable experience.

Services

Travel

Event Services

2000

Happy Customers

22

Flights arranged

10,000

Room nights

24

Hotels

The Experience

official fa travel provider

Travel

Sportsworld provided a range of exclusive travel packages for England supporters attending Euro 2024 in Germany, ensuring a seamless and enjoyable experience from departure to arrival. With a total of 22 chartered flights, each proudly featuring official England Supporters branding, fans traveled in style and comfort.

Our customers enjoyed the convenience of private check-in desks, minimising wait times and enhancing their journey from the outset. A dedicated team of Sportsworld staff was on hand to assist throughout, offering personalised support from check-in to touchdown in Germany. Upon arrival, airport transfers were pre-arranged, ensuring a smooth transition to their hotels, where accommodations were ready and waiting.

This carefully curated travel experience allowed England fans to focus on what mattered most—supporting their team—while we handled every detail with precision and expertise.

Hotel

Sportsworld managed accommodation for a total of 2,000 England supporters throughout UEFA EURO 2024, delivering a first-class experience across multiple host cities. With England’s fixtures taking place in different locations throughout the tournament, our team expertly coordinated logistics, securing a total of 10,000 room nights to meet demand.

To cater for a diverse range of travellers, Sportsworld provided accommodation across multiple hotel star ratings, ensuring options for every supporter. From passionate England fans to the friends and families of the players, we delivered tailored stays that combined comfort, quality, and convenience.

Hospitality

Sportsworld enhanced the UEFA EURO 2024 experience by organising exclusive pre-match hospitality for England supporters. Fully branded with official England FA elements, our hospitality events created an immersive and unforgettable atmosphere for fans.

Guests enjoyed premium food and drink, with menus carefully designed to cater for all dietary requirements, ensuring every supporter could enjoy a first-class hospitality experience. Live entertainment and a vibrant setting brought fans together, building excitement ahead of kick-off.

Breakdown

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An unforgettable experience from start to finish! The view was incredible, the food and drinks were top-notch, and the staff treated us like VIPs. This is how sports should be enjoyed – can’t wait to come back!

Rob McCowen

Former Marketing Director, All England Lawn Tennis Club